Video marketing in the real estate sector is rapidly growing in Kenya. The fact that people like watching more than reading in Kenya calls for the need for video marketing. However, to get more views for your campaign, you should create suitable videos for your targeted audience.This blog explains how you should do video marketing in real estate in Kenya. You’ll learn how to use video marketing in real estate to benefit you.Remember that choosing the correct video marketing procedures for your audience results in high conversions and sales.If you want to succeed in video marketing for your real estate business,  contact our marketing team, who will help you design the best videos for your target audience.

What is Video Marketing in Real Estate?

When you use videos to present information about your real estate brand to your audience in the form of videos, you are doing video marketing. Your videos should carry your brand identity to make it clear to your audience.

For instance, ensure that your videos’ beginning and end have your logo representing your brand. In addition, you can also add an easy-to-memorize slogan. 

Video marketing is a great way to promote your real estate business in Kenya. Videos allow you to show off your properties in a much more engaging and exciting way than simply taking photos. Videos also allow you to reach a wider audience, as they can be shared online and on social media.

Video marketing is a great way to get started if you want to get involved in the Kenyan property market.

The Benefits of Video Marketing in Real Estate

Video marketing in real estate can benefit agents and customers.

For customers

Buyers can see everything about a house before they visit it physically

Videos present information more accurately 

It is easy to understand video content due to the illustrations

For Agents and Investors

You can show your listings more engagingly than you could with photos or written descriptions.

You can promote your real estate brand and build your reputation 

It’s easy for your video content to go viral due to Social media statuses 

You can post your videos on various social platforms like Facebook, TikTok, Instagram, YouTube, etc. As a result, you’ll reach a bigger audience.

How to Use Video Marketing in Real Estate Business 

Many people in the real estate business use video marketing to help them sell properties. By creating a video of the property, potential buyers can see what the property looks like without having to visit the site physically. When selling your property remotely, video marketing can significantly help get a client.

1. Make high-quality videos

You should ensure your videos are of high quality. The video should have good lighting. The videos should be well-edited to ensure your audience gets every bit of information accurately. You can use video editing tools like Canva or Adobe.

2. Provide detailed information about the property/ brand

Remember that you should provide a good description of the property. For instance, if you say that the house has three bedrooms, go ahead and show them, explaining their unique features.

In addition, don’t forget the address, square footage, number of bedrooms and bathrooms, and other relevant information. Ensure you describe these by showing them the area; that will be more convincing.

Always ensure you provide a call to action, like telling the viewers to contact you for price negotiation and maybe physical viewing of the property. 

3. Use Video Ads

Video marketing in real estate can bring good conversions and sales if you do them right. That’s why you should create short videos of your brand and advertise them. You can advertise Ads on Google Ads, Facebook Ads, TikTok, and Instagram, where you can reach a wide range of audiences. 

However, to get positive results with video Ads, ensure they are short and straight to the point. Remember that the first 10 seconds of your video Ad are crucial to capture your viewer’s attention. Therefore, ensure you start with something the viewer will likely follow up on.   

4. Go Live on platforms like Facebook, YouTube, Instagram, or TikTok.

Live videos mean you are not editing anything, and viewers trust live videos. In addition, live streaming enhances communication between you and your audience. For instance, you can respond to their comment, and they’ll feel that you value them, and they may take action later.

Going live also helps you to present your brand or property listings more desirably. And you’ll also get feedback on how your audience feels about your real estate brand.

5. Create educational videos

Accurate data and information are crucial these days. People are after information that will help them make the right purchase decisions. Therefore, you can offer your audience high-quality information about buying and investing in real estate in Kenya.

You can incorporate videos on the same topic in the blog if you have a website. That will increase dwell time and also help those who like video versions. Videos are a great way to ensure all types of an audience are well covered.

The Future of Video Marketing in Kenya

As much as the current generation loves videos more than blogs, video marketing will increase. The best way to achieve marketing targets is to communicate in a mode your audience will love. 

Video marketing in real estate will just continue to expand. Therefore, ensure you get high-quality videos. The good thing is that tools for taking videos are improving daily, including drones, digital cameras, and phones with high-quality cameras.

The Bottom Line

Video marketing can be a great way to market your real estate business. By creating high-quality videos and including relevant information, you can reach a broad audience and generate interest in your properties.

You can reach us to help you develop a reliable video marketing campaign to drive results. Remember that you have a few seconds to draw your viewer’s attention. Our marketing team can help you get your desired results.

Frequently Asked Questions

How is video marketing important in real estate?

Blogs with videos have higher conversion rates than those without videos. In addition, people love watching more than reading. 

What is a video virtual tour in real estate?

A virtual video tour means taking videos or walkthroughs of your property listings. Potential clients will view the house wherever they are. And if they are interested in the property, they’ll contact you. Therefore, always include your contact in all your virtual walkthroughs.

How can virtual tours help in my listings?

Most people make purchase decisions according to what they see online. Therefore, you will attract potential buyers once you include a clear video of the property tour. In addition, you’ll have made the selling process more manageable.