5 Reasons for Agents to Hire a Real Estate Assistant

As a real estate agent, you frequently feel overwhelmed with the amount of work that is required of you. As a result, your closings and business relationships suffer since you just do not have enough time in your day to do all of your tasks. And this is where hiring a real estate assistant can help you: by providing assistance to increase personal income and productivity, and by easing some of the daily burdens agents face.

A real estate assistant is the person who carries out many of the tasks involved in a transaction with customers, both before and after the actual sale.

In this post we are going to explore why it is so important for a real estate agent to hire a real estate assistant in order to be successful in their business.

1.      Schedule appointment and Calendar management

Research has shown that the number one frustration in real estate is lack of communication, which can lead to missed appointments, lost deals, and higher stress levels.

Agents hire a real estate assistant to help with appointment scheduling and calendar management. They do activities such as answering phones and taking messages. The Real estate aassistants may assist with extra responsibilities such as organizing appointments, arranging site visits, and handling chores and milestones such as agreement signings, advanced commissions, etc. 

 Real estate assistants can use these  meeting scheduling tools to schedule their free time, client appointments, team meetings and more all from one centralized location.

2.      Help in Administrative work

Real estate Assistants do more than just perform the dirty work (i.e., office errands). They can assist with tasks that agents may neglect, such as mail forwarding and monitoring agents' social media connections and automated messaging. They can also keep track of contacts for agents: if an agent meets a new person, add them to your assistant's contact list so they don't get lost in a sea of names and numbers. Assistants can assist with administrative duties that agents do not always have time for, such as keeping track of listings, sending out newsletters or e-mails on your behalf, or preparing and printing contracts.

3.      Nurturing past clients

One of the best ways to increase business through real estate referrals is through previous clients. You require a strategy for regularly following up with past clients and maintaining your top-of-mind status through personal communication like phone calls, and emails.

But if you don't have a real estate assistant or a team, it might take a lot of time and effort to send messages and emails every one of your prior clients

One of the most crucial real estate team building advices is to make sure that each member of your team succeeds. When you hire a real estate assistant, check to see that they have the equipment and supplies they require to be ready to follow up at the appropriate times, can easily access past contacts, and can.

Also read: 15 Real Estate Marketing Ideas Guaranteed To Bring In Qualified buyers

4.      Implementing Your Marketing Plan

There is a lot of competition in the real estate industry, so it's important to have an effective marketing plan in order to stay ahead. What's more, your marketing strategy should evolve over time based on customer feedback and competitor strategies.

The most popular real estate marketing platforms include social media, Facebook and Google advertising, YouTube, email marketing.

When you hire a real estate assistant, go over your marketing plans with them and immediately delegate numerous tasks to them. Your real estate assistant, for instance, can handle the majority of your social media and email marketing tasks, as well as the upkeep of your website and landing pages, the creation of direct mail campaigns, the design of flyers and other marketing materials, and a variety of other marketing duties.

Also Read: Real Estate Lead Generation Sources: 7 Tried Lead Generation Strategies

5.      Monitor reports and Analytics.

Real estate assistants will help agents in monitoring your reports. They will use tools for tracking real estate ads abound, such as Google Analytics and Facebook. A new generation of on-line tools are also available that consist of websites that track how many people see listings from a given property, search for homes in a given area or share listings on social media.

The best way to use these tools is to set a baseline with an accurate number of visitors before launching an online advertising campaign. Set a threshold that tells you what is an acceptable number of visitors per month, and then compare the numbers to that baseline. If your web traffic is going down rather than up, you need to figure out why.

They can also help in updating real estate sites. Some of these sites are free like Premier Agent while others charge a fee for posting or per view of their online listings. With any type of advertising, it's key to make sure the message is reaching the right people in a timely manner.

You must track and evaluate relevant data, then continuously modify and build strategies based on effectiveness, in order to acquire the best outcomes possible from any business growth endeavors. The number of impressions you’re advertising or social media posts received, the number of website or landing page visitors, the number of conversions for

each technique, the open rates for emails and texts, and eventually the number of audience members who become customers are examples of this type of data.

With this information at your fingertips, you can draw more precise judgments and improve your chances of generating leads and converting them. Your real estate assistant may generate reports, offer you regular updates, and adjust various strategies as needed once they have a hold on your CRM and the data that needs to be managed.

What Are the Qualities of a Good Real Estate Assistant?

Working in real estate requires detailed attention to detail. You'll wear many hats - everything from monitoring the phone for incoming calls, updating listings and screening showings, to filing paperwork and posting on social media accounts. In order to be successful as a real estate assistant you need these qualities:

Attention to detail - Nothing is more important than getting details right the first time. You need to be able to keep track of the sales person calendar, as well as maintain a deep understanding of the business.

Ability to learn quickly - The more contacts you have with realtors and other agents, the better your chances of being hired. As a real estate assistant, you'll be pulling in lots of data to create reports that are used by the sales person. Some days it may seem like there's never a quiet moment. You'll need a strong work ethic that allows you to get things done despite distractions.

Positive attitude – No matter what happens at work, you need to always be positive and upbeat in support of the sales associate.

Patience – A good real estate assistant must be able to deal with clients' emotions, whether it be anger, frustration or disappointment. People often become irrational and emotional when they are dealing with a real estate agent who has not been honest about the market. If a real estate agency is not honest about what they post, they are abusing their power and can cause serious problems in their business as well as unsettle the client even more.

Problem solving skills – These are essential as they help an assistant to navigate a client through a problem.

Ability to communicate effectively – A good real estate assistant must be able to communicate clearly and concisely, listening carefully and responding in a calm way that alleviates any tension.

Persistence – This is vital when dealing with a client who does not understand their situation or needs.  A good real estate assistant must not give up on the client, regardless of their frustration or aggression until they have responded in the most appropriate manner.

Professionalism – A professional and well-presented assistant will make possible for their clients to have a professional experience, both in the office and via the phone.

Bottom Line

As a real estate agent, it is important that you understand the benefits of hiring a real estate assistant-- because these benefits can improve your productivity greatly, as well as bringing an improvement in income for you as an agent-- which means more commission for you!