If your post is getting a lot of comments and shares, it
will be (theoretically) shown to more people. If your relationship with user
based on interaction is strong then your online visibility will be strong. This is a simple and clear guideline on how to improve your Facebook
page visibility and engagement.

1.       Add a profile picture and cover photo to
your Page

Profile picture and cover photos builds trust. When adding a
profile photo use a simple visual representation of your business, a logo works
best . Also Show a recognizable part of your business that will attract people.
Use a cover video or a photo to help keep visitors on your Page and increase
engagement.

2.       Add your business address

Letting people know where you are helps them find your
business easily, encourages communication at a more intimate level ,invites greater
engagement and increases your buzz. Those  who are seeking out posts pertaining to their
town or city will easily be able to find your post after using the search bar,
so your post may gain traction much more quickly. If you have a physical
location of your business, add your address and details about your location.
You can also make sure you have dropped pin on your business location. Learn how to add your
business address

3.       Add your working hours.

Notify your customers when you open and close your business.
You should be careful to update your working hours during holidays and special
events to avoid inconveniencing your customers. Learn how to add hours of
business to your Page.

4.       Turn on recommendations

Facebook lets customers rate , review and comment on your
page. These Facebook recommendations appear on recommendation tab on your page
and are visible to everyone who visits your page. Having great reviews on
Facebook will instantly increase your chances of getting new customers because
online reviews build trust. Recommendations also allow your brand to optimize
its online presence. Learn
how to turn on recommendations.

5.       Encourage people to follow your Page

Remind new and existing customers why they should follow
your Page, such as regular updates, new products or services, easy
communication and exclusive offers. People who follow or like your Page are
more likely to see your content in their News Feed, which helps them remember
you. See ideas for posts on your Page. 
This will help you grow
your audience and engagement.

6.       If you have a website, add it to your
Facebook Page

Make it easy for potential customers to
learn more about your business. See these  5 simple ways to post as a pro