Technology has become a major part of lead generation and
management in real estate in recent years Check
out these 13 tried lead sources for realtors that every real estate
professional should be utilizing.

1.       Referrals

Referrals are one of the easiest and cheapest lead
generation ideas. According to the NAR, 64% of sellers found their agent
through a referral from your former clients, real estate professionals, real
estate referral companies a friend, neighbor, or relative or used an agent they
had worked with before to buy or sell a home. It works because most people
believe the word of mouth from these people they now

Bernice Ross, CEO of Brokerage UP!, and Inman top 25 real
estate coach said “Referrals cost you nothing—all you have to do is stay
connected with the people you know and make sure that you’re top of mind when
they or someone they know decide to transact.”

Most successful real estate agents get almost half of their
income from referrals. It is a reliable source and in most cases it’s absolutely
free. All you have to do is maintain a good relationship with your contacts so
that you’re first in mind when they have a friend or colleague who wants to
sell their property.

2.       Search Engine optimization strategy

SEO is one of the best real estate lead generation idea. Today,
44% of real estate buyers start their home search online, and 95% use the
internet in the buying process. The good thing is, 60% of those searching are
likely to click on the top three results on Google.

 At any given time,
there are people in your farm area using search engines to find answers to
their real estate-related questions. With a search engine optimization (SEO)
strategy, you can put your website in search results, answer common questions
that show your expertise and trustworthiness, and capture new leads. Local SEO
helps your business to show up in search engines when a user is looking for
help to buy or sell a property. It is a long-term strategy that can
consistently bring you new, highly targeted leads without ongoing time and
effort. Blogging can also help you to drive targeted traffic from search
engines as you create targeted content for your business. You can write content
that shows website visitors different aspects of your business. You can create
short guides about places in your city to keep your audience informed.

3.       Build social media presence

Depending on how you approach it, social media can either be
a major time drain or a brilliant way of nurturing your connections. It offers
an incredible return on the investment of your time. With a strategic social
media marketing plan, you can increase your reach and create a profile that
displays your expertise to potential leads as soon as they click on your name. To
start generating real estate leads through social media, you’ll have to decide
which platforms to focus on. One of the easiest and commonly used channel is
Facebook. With some well-informed optimization techniques, consistent
engagement, and regular status updates featuring photos and videos of your
listings, market, and clients, you can generate more interest in your brand. With
Facebook ads, you can target the right audience by location, demographics, and
interests. Facebook makes it easy for you to find the right clients fit for any
property you are trying to sell, be it brick and mortar or even digital. Other
channels through which you can generate leads are Instagram, twitter, LinkedIn,
Pintrest etc.  Learn more on how to
effectively use social media marketing

4.       Leverage the internet to advertise

Invest in paid online advertising. Websites like Zillow
offer advertising options for realtors — a smart move since the share of home
buyers who used the internet to search for a home increased to an all-time high
of 97% in 2020, according to the National Association of Realtors.

The best real estate lead generation websites make it easy
for agents to find clients and close deals. This is because most of the websites
generate enormous monthly traffic. For instance, premier
Agent, Zillow, Trulia, and Realtor.com all generate about 80 million unique
monthly visits between them. These are the traffic you need to get to convert
to leads.

Dor sale by owner (FSBO) listings are properties that are
listed for sale by their owners rather than by a real estate agent.
Consequently, they’re classed as warm leads to target because you already know
the owners want to sell.

5.       Your own website

Though offline marketing methods, such as networking and
word-of-mouth, are good ideas to get new clients it’s still essential to have
your own website. This is because a lot of potential clients are going to want
to check you out before they get in touch. This one way you can generate leads
online. Ones you develop your
website you need to optimize it. See how to optimize
your website for lead generation

Your website should be Fast. Study found that 87% of
visitors will bounce if there is a load time of over two seconds. Use a page
speed tool to get a sense of your website speed. Your website should be clean.
Let your website be user friendly and one that 
looks modern. Another important thing is to make sure your website
is  mobile-optimized: he mobile version
of your website is likely the first impression you have to a potential lead.  See also why
companies need a good real estate website

6.       Farming in busy street strategy

Farming is a marketing approach in which real estate teams
tailor their methods and tactics to target a specific area or community. This
strategy is designed to position you as an area’s go-to agent using
high-quality marketing targeted to homeowners in a specific neighborhood.  When we talk about farming it’s all about
taking time to nurture relationships and then waiting patiently for those
relationships to pay off by turning into hot leads and ultimately into closed
deals. Learn how to farm
for leads and see results

7.       Reviews and testimonials

When people see that other consumers have had a positive
experience with your business, they’ll feel better about giving their contact
information in exchange for special offers. A positive review is a powerful
tool for businesses. Most people now read online reviews. Positive reviews are
now considered treasured referrals for real estate agents.