As real estate agents, we are trying to convince our customers to buy
the properties we have. Whether we are selling land or selling houses, learning
how to get others to buy is important.

Here are 10 ways to persuade others to buy from you.

1. Be willing to
take a deposit.

Real estate is one of the most capital-intensive business ventures and
investments. At times, most customers do not have enough money to buy the
property outright. These customers could be willing to complete the sale if
given more time.

Providing the customers the ability
to pay in installments spread over
time could be a way to get them to buy. You may provide a 3, six or 12 months repayment period when selling land. When selling
houses, a longer period may be ideal as buying a house need much more money.

2. Create a fear of
missing out.

The world’s properties are all distinctive in some way. Although this may
not be obvious to a buyer. There are always things you can do to make people
think your property is “one in a million.”

Let the customer know the number of inquiries you have been receiving on
the property for sale. You can also identify why the price, size and location
are hard to find. Let the customer know that there have been many inquiries.

But do not lie.

3
Little White Lies That Are OK to tell when selling property

3. Highlight the
upcoming economic wins

Let the customer know of any new developments that make buying the
property a good deal. When dealing with land for sale, explain upcoming
developments. These include roads, schools and
police stations. This helps to explain the potential price increases to the
customer.

When selling a house, explain factors like the growing presence of
Airbnb. This will help the customer see how the house can fetch income if
listed on Airbnb. Let the customer know of opportunities like furnishing the
house and letting it.

The ultimate guide to buying property in Kenya.

4. Be Responsible in
Your Transaction

When buying and selling properties, there are laws to follow. Do not be
in a rush to sell and then skip some of these steps. These steps include
conducting due diligence, signing agreements or making a down payment. If legal
support is needed, do not hesitate to let the customer know.

5
Key Steps in the Process of Buying property in Kenya

Let the customer follow the due process to enhance the level of trust.

5. Listen
to Your Clients’ wants

You may gain very little by speeding your purchasers to shop for a
property. Create trust and let the buyer understand that you’re operating in
their best interest. See things from the customers’ perspective. This way, you
can recommend properties that best suit their wants. That way, customers feel
valued, and they’ll appreciate you a lot.

6. Talk from
expertise, bank on your information

A broker’s business relies on experience. A buyer would need to make
certain that you have sound information. When speaking to customers, back your
conversations with facts. you must be ready to state different aspects of the
property you’re pitching to them.

7. Be Kind and
Helpful

People feel
compelled to give when they receive something. How can you use this in your
company? Being kind, helpful, and giving is all there is to it.

I have spent hours of my life freely sharing information (take this
blog, for example). People can tell when someone is being helpful even if there
isn’t a direct financial benefit. If you put this into action, you’ll discover
that it’s not hard to find people who can assist you when you’re in need.

8. Show your
authority

Credibility and the capacity to show your expertise are both
prerequisites for authority. Because there are so many “wanna-be experts on the internet. These
“wanna-be” agents talk big but have no experience or outcomes to back
them up.

Having enough expertise is crucial. You don’t have to be an expert, but
you do need to understand the subject at hand.

Create a well-designed website to further build your brand. A website
helps build confidence in the people about you. This increases success as you
can show evidence that you can be trusted.

9. Become Reliable
and Likeable.

Once you’ve gained commitment, follow up with customers. You can do this
by reminding them of your agreement. When trying to sell a house, these are
some of the greatest leads you may pursue.

We
are much more likely to say yes to people we like, and the fact is we tend to
like people who are similar to us, who make us feel
good, or who help us achieve what we’re looking to do. Build this with your
customers so that they can call you back.

10. Ask for reviews
and recommendations

It is a good practice to ask for feedback, once you have closed the deal. If
you have a website, ask a satisfied customer for their recommendation. These
reviews may be the difference that shows your experience
and service quality.

Conclusion
As with any other form of sale, you must have the authority
to sell the property. You then need to know how to convince a homebuyer to
make a deal. By following the steps above, you can sell the property easily.

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