Google Maps for the Real Estate Industry Why Is It Important?

The real estate housing market is rapidly changing. Slowly, millennials are taking over the real estate market. What does it mean for the real estate agents? It means that internet marketing is something that needs more focus.

We all know the power of the Google search. It’s a tool that helps your business get found, noticed. We all generate leads through Google, and if you have a real estate website, it helps you connect with your clients. Let’s talk about Google Maps and how you can use it in your real estate marketing, specifically in regard to the listings.

Read: How Google Determine Your Ranking on Search Results Pages

Why Google Maps for the Real Estate Industry?

Google Maps allows a user to see your business or properties on an interactive map. This way, visitors can zoom in and check a specific area they are interested in. Aside from the experience being interactive and more visually appealing, Google maps also helps your listing to get found easier and rank higher. 

Google Maps is a more adaptable and flexible way of checking properties. With Google Maps, your clients will be able to preview the location of the land you have for sale, the house itself, and generally the area the plot or house for sale is located beforehand. As we all know, buying a house is a complex process that involves many factors such as neighbourhood evaluation, for example. This is covered with Google Maps. Your client can preview the location before doing a site visit and this saves you and the customer both time and energy.

For a while, we have not had this functionality in most listing websites in Kenya, until now. We have created this ability.  To have your properties appear on a map, just register or login and list your properties for FREE in minutes.

If you aren’t selling and just need to find a plot or house for sale, just  click here and zoom on the map to find properties available for sale in your preferred area.

It’s that easy. Happy selling!