Any real estate
agent’s dream is to generate quality local leads and sales. They want to meet with eligible clients and
increase their sales but how will they go about
it? In today’s era majority of people who want to purchase
a real estate property go online to do so. The best thing about Real estate SEO
never rests, it ensures possible leads 24 hours a day, seven days a week,
without the need to pay ads or make phone calls.
What is Real
Estate SEO?
Real estate SEO (Search Engine Optimization) refers to website development content and
strategies that make your content and website easily accessible online. These tactics turns your website into a legitimate
and reliable real estate website, giving you more customer
traffic and better search engines rankings.
Why does
Real Estate need SEO?
As more and more real estate agents invest in SEO, online visibility is
critical to the success of their businesses as it;
·
Increase traffic and revenue
Strong SEO strategy that includes high-quality content not only increase
your traffic, but it also attracts more relevant audiences and a higher chance
of being a customer when you publish relevant content and keywords. Using the
right conversion rate, the traffic can be converted into new revenue.
·
Boost brand awareness
Additionally, high quality SEO content establishes your company as a
source of information, which helps your viewers trust you. When someone reads
your content and finds value in it, you interact well with your product, which
raises product awareness. Improved brand awareness raises conversion rates even
further.
Below are tips to
improve your real estate websites that will lead to sales
1. Start with SEO Audit
SEO audit helps
determine which pages work best and where you can improve. Although research
takes time, it serves as a tracker of your progress and gives you with the data
you need to develop a roadmap.
If you have no organic traffic to your site or you don’t generate leads
or covert clients, there must be a reason for this. Don’t worry about it, SEO audit can help you.
Important areas
to focus on are:
•
Site
Layout: XML Sitemap, robots.txt, redirect.
·
Page
Layout: Topics, meta descriptions, title tags, alt tags, URLs.
·
Content:
Structure, keywords, visual features,
duplicates, redirects, and canonical tags.
·
Links:
internal and external links
·
Usability:
Accessibility, mobile friendliness.
2. Optimize for Search
With the results
of your audit, make a plan for
each problem. An orderly approach is best, to make sure you do not ignore
anything. After fixing the problem, find other ways to
improve the overall optimization.
Focus on the following:
·
Research and analysis of keywords
·
Improving meta titles and definitions
·
The placement of the appropriate external
and internal link
·
Improving
site speed
·
Content
development
3. Make Sure Your Website Is Accessible
Accessibility is
part of a design process that focuses on user information, making websites
accessible to as many people (using any device) as possible. It is important to
remember that not only beginners or inexperienced internet users benefit from
accessible construction, but also people with a variety of visual, navigation,
hearing, and intelligence skills. Read how and why accessibility
matters for SEO.
4. Optimize your website for Mobile Devices
Most people use mobile
phones when they need to buy or sell a property online. Here are the key things
to look at when optimizing your real estate website for mobile devices.
·
Responsive
design
·
Page
speed
·
Homepage
·
Site
navigation
·
Site
search
·
Usability
Responsive design
automatically adapts the site to the screen of any device
that is important to use. Page speed is important
because if your visitors have to wait a long time, they can
return to search results and find your site easy to
use. Keep it as simple as possible. If the user has to
navigate through to reach the goal, they are less
likely to reach the end. The Mobile-Friendly Test Tool helps you determine if your website is
good and provides a list of issues that need attention.
5. Add your website on google my business and relevant business directories
Google My
Business assists businesses in getting more exposure by showcasing relevant
businesses based on certain searches. Customers may easily access information
about your online business on Google, such as hours and contact information. Register
your website on google my business Update your listing with your;
·
Company
address
·
URL
of your website
·
Contact
information, including your phone number
·
Photos,
real estate listings, clients, etc.
·
Real
estate categories for instance, commercial, residential, for sale/rent.
This can help you
rank higher in Google local search, giving you a better chance of competing
with your competitors such
as Premier Agent. Also do research on best online business directories in
Kenya and list
your business there.
6. Build engagement through social media and
blogs
Use the best
social media platforms like Facebook,
Instagram, LinkedIn and Pinterest. They will not only help in ranking your
search engine but also help in digital marketing strategy. Without social
media, real estate agents will struggle to
gain presence online.
Social media
helps to;
·
Build
Brand Awareness
·
Generate
Leads
·
Nurture
Leads Connect Social Posts to Opportunities
·
Measure
Marketing Efforts
·
Build
Brand Authenticity
·
Grow
Your Audience
·
Build
a community
Whenever you
share social content, add location-based hashtags and descriptions with most
targeted keywords, also publish your
useful content on your blogs.
Also read: Social
media tips for real estate agents to elevate your marketing strategy.
7. Use a structured schema markup
Schema Markup helps
search engines in comprehending and displaying the content of your webpage in
search results, which is advantageous to your real estate SEO. Your home listing
page, for example, includes information such as price, location, and property
size. The schema markup makes it easy for bots to interpret the content on your
page and present it in search results. Adding schema markup to your real estate website improves search
visibility and increases click-through rate (CTR).
Bottom Line
There are still opportunities in this competitive real estate industry.
You just need to learn them.
With the help of these SEO tips, you can manage
your local search. If you are new in SEO, we are here to help you. Visit our
website https://www.premieragent.co.ke/ or contact us 0726982982.
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