2023 will be good for those who go the extra mile to ensure they close a deal. As a real estate agent or investor, what new things can you adopt to make your selling point different? As technology keeps advancing, you should look for the trending aspects in the real estate sector. This blog explains tips to close more seller leads in Kenya in 2023 as a real estate agent. Indeed, true success in real estate is established through closing profitable sales deals.Investors who focus on the client’s benefit will most likely be the first ones to accomplish their goals. Remember that it should always be about your clients, not you.You can succeed in your real estate by following our guidelines on the best marketing strategies for your investment business. 

Tips to Close Profitable Sales Deals in 2023

1. Diversify your online presence

With most clients available online, it’s advisable to meet them there. Gone are the days when you’ll walk miles searching for potential clients. In addition, marketing is now simple and affordable with a reputable online presence.

As a real estate agent, you can leverage online platforms such as social media and websites to close more seller leads. Ensure that your website is up-to-date and that your listings are accurate. 

To complete more leads using a real estate website, ensure that your site is search engine optimised. In addition, ensure that it’s mobile-friendly since most use mobile phones to browse. A fast-loading website is an added advantage because potential clients will stay because of the high loading speed.

In addition, consider using social media to reach out to potential buyers. You can get a social media management tool that helps you schedule posts for all your social media platforms. Most people are so active on social media, so you are likely to close more seller leads in 2023 using social media.

2. Be responsive/available

When a buyer contacts you, you should respond as quickly as possible. If you take too long to respond, the buyer may move on to another seller. The best way is to provide contact information so buyers can get to you faster. Alternatively, if you are always busy, it is important to hire a virtual assistant to help you receive calls. 

Communication is very essential in any business type. Therefore, ensure that everyone gets a suitable answer once they call. If you hire a call centre representative, they should know everything about your property listings.

3. Learn the skill of negotiation

Many buyers are looking for a bargain, and if you are not willing to negotiate, you may miss out on a sale. Everyone is feeling the financial struggle. As a result, they try to bargain to save any amount of money.

As a real estate agent, you should learn negotiation to ensure you don’t sell at a loss and at the same time, you don’t lose a potential client.

4. Networking

Never underestimate the power of networking in real estate. It’s crucial to mingle with other real estate agents and investors. One good thing is that you will learn more about the industry.

And the most important thing is that you might meet a potential client through networking. It can be an investor who would like to diversify their property investment or a first-time property buyer.

In the networking process, you meet many people who can be future partners, clients, or client friends.

5. Be patient

The property buying process takes time. Don’t be discouraged if a lead doesn’t close right away. Keep in touch with the buyer and continue to nurture the relationship.

Remember that it may take longer to close a seller lead due to lots of documentation involved in properties. However, ensure that you take advantage of the long process to keep the property in good condition.

The Current State of Seller Leads

You should know the current state of seller leads and how best to close them. The current market state is that there are more seller leads than buyers. After the Covid 19 virus, people decided to invest in long-term projects like real estate investment.

To sell your property, it is vital to know the current market trends in the real estate sector. The buyer’s market usually favours the buyers. Therefore, you can wait for the seller’s market to reap good profits.

The first thing to do when you receive a seller lead is to determine if they are a motivated seller. This can be done by looking at the price they are asking for their property and comparing it to recent sales in the area. If the price is significantly lower than recent sales, then it’s likely that the seller is motivated and more likely to accept a lower offer.

The Bottom Line

Sellers should ensure their contact information is up-to-date and accurate. This idea ensures that any potential client contacting them will get a response. In addition, to close more seller leads, you should market yourself abundantly. You can read our blog on the best marketing strategies to grow your real estate business.

Frequently Asked Questions

1. Which is the best social media platform for real estate?

With more than 1.9 billion daily users, Facebook is evident to contain the majority of buyers worldwide. Therefore, it is the best social media platform to advertise your real estate business. 

2. How do I target my real estate audience?

You can get the data of your previous buyers to come up with the kind of people who need your properties. If you are new to real estate investment, you can research those who have bought from neighbouring houses. That will help you draft the nature of property buyers in the area.

3. How can I attract buyers to my listings?

Getting high-quality images of the property and top-notch descriptions can attract potential buyers to your property listings.