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4 Common Mistakes Real Estate Agents Make with Personal Relationships

4 Common Mistakes Real Estate Agents Make with Personal Relationships

As realtors, our relationships with people are the foundation of our business. Relationships lead to referrals, which make our businesses sustainable. A personal relationship is just that, personal. It’s about keeping relationship alive through phone calls, texts for birthday wishes, grabbing coffee during a weekend, emails. It is vitally important to focus on the relationship you have with each client. Here are 4 common mistakes real estate agents make with personal relationship.

1.       Failure to personalize your communication

Personalized communication is one of the keys to a successful business.  In a world where everyone is bombarded with information and correspondence, as areal estate agent your need a way to stay relevant to your customers without causing an interruption. Do a personalized email and customized messages that is relatable to the customer. A happy and satisfied customer will not only repurchase from you, but will also market your product to their friends and family, ultimately benefiting your business. Be an asset to your clients.  Learn how to personalize your real estate  communication

2.       Neglecting to Follow Up with Current/Future Clients

Research from the National Association of Realtors reports that 89 percent of consumers say they’d use the same agent again, but in reality only 11 percent of those consumers actually use the same agent again.  This is usually because the agent failed to maintain a relationship after the completion of the sale.

Most successful realtors keep in touch with past clients via client parties, community events, holiday gatherings and mailings. You can personally contact past clients on important dates such as birthdays and anniversaries. These are happy days for clients and also an opportunity to advice, update and counsel. The cost of keeping a new client is significantly lower than the cost of acquiring a new one.   Also following up with potential clients is the number one skill that real estate agents need to master to build their client roster and grow their business. The best way to avoid follow up issues is simple stay in contact with all potential customers. Nurture your potentials for some time before their transaction gets ready

3.       Being too pushy

Every buyer wants to deal with a real estate agent who can walk them through the process with confidence without being pushy.  Pushy agents often scare customers away. As an agent you should strive to advice your clients rather than pressuring them and making them ether run away or buying a house that doesn’t fit their needs or for a higher price than necessary. Whenever you deal with an unsure client, you should remain patient and wait for them to come to terms with any decision they want to make.  Remember the ultimate goal is to build relationship with your clients.

4.       Not being proactive enough

A proactive agent is the professional that shows a proactive attitude most of the times and in all the circumstances. A proactive agent has ability to not only taking good care of sellers but also assisting new clients .One way of becoming proactive is through social media.  Social media monitoring gives you an opportunity to identify, track and respond to ongoing conversations about your company and properties and through this you develop relationship with potential customers. Whenever your agents identify an opportunity, they should reach out, make a connection, and share helpful information. In this manner, they can build up a trustworthy image and attract more clients along the way. See how to become a proactive real estate agent


It is important to focus on the relationship you have with each client for you to strengthen your relationships with your clients. This helps you create  clients for life  and referrals from clients who trust you and have total confidence in you, and you will create more business than you ever knew existed.

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