Creating a custom branded link shortener for your company can be a powerful tool for improving brand recognition and tracking the success of your marketing efforts. With a custom branded link shortener, you can shorten links and track clicks.
What is a Custom Branded Link Shortener?
A custom branded link shortener is a service that allows users to create shortened URLs with a custom domain name, rather than using a generic link shortener such as bit.ly This can enhance the branding and credibility of the links, as they will appear to be coming from the user’s own domain. Many custom link shorteners offer additional features such as click tracking, UTM parameter support, and the ability to create and manage a library of links.
In this guide, we will walk you through the process of creating a custom branded link shortener including;
1. Choosing a domain name,
2. Setting up hosting,
3. Using a link shortening service
4. Customizing the design and branding,
5. Testing,
6. Promoting the use of the link shortener
1. Choose a domain name
Choosing a domain name for your link shortener is an important step in creating a custom branded link shortener for your company. The domain name should reflect your company’s brand and be easy to remember. It is best to choose a short and simple domain name that accurately represents your company. For example, if your company is called “property254,” a good domain name for your link shortener could be “property254.co.ke. It is also important to check the availability of the domain name you want to use before purchasing it.
2. Purchase the domain and set up hosting
After choosing a domain name for your link shortener, the next step is to purchase the domain and set up hosting for your link shortener.
Purchasing a domain name is relatively simple and can be done through a domain registrar such as GoDaddy. Once you have purchased the domain name, it is important to set up hosting for your link shortener. Hosting is essentially a space on a server where your website will be stored and made accessible to the internet.
There are many hosting providers available, such as Bluehost, and HostGator, who offer a range of hosting plans to suit different needs and budgets. It is recommended to choose a hosting provider that offers good uptime, customer support, and scalability options.
After you have purchased the domain name and set up hosting, you need to point your domain name to the hosting server, by modifying the DNS settings. This allows visitors to access your website when they enter the domain name into their web browser.
3. Use a link shortening service
Once you have purchased a domain name and set up hosting for your link shortener, the next step is to use a link shortening service. There are several link shortening services available such as Link.property254, Bitly, TinyURL, and Rebrandly, which offer a range of features such as link tracking, analytics, and custom domains. These services are easy to use and can be integrated into your website with a few lines of code.
It is important to test the link shortening functionality to ensure that it is working properly and links are being shortened as expected.
4. Customize the design and branding
After setting up the link shortening functionality, the next step is to customize the design and branding of the link shortener to match your company’s website and style.
Customizing the design of your link shortener can include things like choosing a color scheme, adding your company’s logo, and making the layout consistent with your company’s website. This will help to create a seamless user experience and make it clear that the link shortener is an official part of your company.
It is also important to make sure that the link shortener is mobile-friendly and responsive to different screen sizes, since more and more people are using their mobile devices to access the internet.
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5. Test the link shortener to ensure it is working
After customizing the design and branding of your link shortener, it is important to test it to ensure that it is working properly and all the links are shortened as expected.
You can test the link shortener by creating a few test links and checking that they redirect to the correct destination. It is also important to test the link shortener on different devices and browsers to ensure that it is working properly and looks good across different platforms.
You should also check the tracking and analytics functionality of the link shortener to ensure that it is working properly and providing the data you need. This could include testing the click tracking, referral tracking and campaign tracking.
Also check the security of the link shortener, to make sure that links are not being tampered with, and that the link shortener is properly protected against malicious attacks.
After testing, if you find any issues, it is important to address them and fix them before making the link shortener live.
6. Share the link shortener
After testing and ensuring that the link shortener is working properly, the final step is to share it with your company and encourage its use in marketing materials.
You can share the link shortener with your company by sending out an email or creating a tutorial or guide on how to use it. It’s important to explain the benefits of using a custom branded link shortener, such as improved brand recognition and click tracking.
It’s also important to encourage the use of the link shortener in marketing and communications materials, such as email signatures, social media posts, and blog articles. This will help to increase brand recognition and make it easier to track the success of your marketing campaigns.
Conclusion
Creating a custom branded link shortener for your company can be a great way to improve brand recognition and track the success of your marketing efforts if you follow the outlined steps in this guide. A custom branded link shortener can help to make your marketing efforts more effective by making it easier to track clicks and promote your brand. With the right approach and a little bit of work, you can create a custom branded link shortener that will be a valuable asset to your company.
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