If you are a real estate agent or property owner looking to market a property in Kenya, a professional real estate video can be a valuable tool. A well-made real estate video can showcase the features of the property and its surrounding area in a way that photos and text alone cannot. Here are some steps you can follow to get a professional real estate video done in Kenya

1.      Determine your budget

Having a clear idea of how much you’re willing to spend will help you narrow down your options and ensure that you find a company that fits your budget.

There are many factors that can impact the cost of a real estate video, including the length of the video, the quality of the footage and editing, the use of special effects or animation, and the complexity of the property being filmed.

It’s important to be realistic about your budget and to keep in mind that investing in a high-quality video can be a worthwhile investment for your real estate business. By setting a budget before you start looking for a video production company, you can ensure that you find a company that can deliver a professional video within your budget.

2.      Research video production companies

By looking for companies that specialize in real estate video production, you can be confident that they have the skills and experience necessary to create a high-quality video that showcases your property.

By researching potential companies and comparing their experience, portfolio, and services, you can find a company that is the best fit for your needs and budget.

3.      Check the company’s portfolio

Once you’ve compiled a list of potential video production companies, it’s important to take a look at their portfolio to see examples of their work. This will give you an idea of the quality of their videos and whether they align with your vision for the real estate video.

When reviewing a company’s portfolio, consider the following:

·         Style: Does the company’s style of video production match what you have in mind for your real estate video? Look for videos that are similar to the style you want for your own video.

·         Quality: Pay attention to the overall quality of the videos in the portfolio. Are they well-shot and edited? Do they use high-quality footage and special effects?

·         Feedback: Look for client testimonials or reviews to get an idea of how satisfied other customers were with the company’s services.

4.      Set up a consultation

Once you’ve narrowed down your list of potential video production companies, the next step is to set up a consultation to discuss your project in more detail. During the consultation, you can ask the company about their experience with real estate video production, their process for creating videos, and their pricing.

Here are a few questions you might want to ask during the consultation:

·         What is your process for creating real estate videos?

This will give you an idea of the steps involved in creating a video and how the company approaches projects.

·         Do you have experience working with properties similar to mine?

If the company has experience working with properties similar to yours, they may be better equipped to handle the unique challenges of your property.

·         Can you provide examples of your work?

Ask to see examples of the company’s real estate videos to get a sense of their style and quality.

·         How much do you charge for real estate videos?

It’s important to get a quote from the company so you can compare it to your budget and other quotes you’ve received.

Also Read: 5 Reasons to Include Video in Your Real Estate Marketing

5.      Choose the right company

After you’ve had consultations with a few different video production companies, it’s time to choose the right one for your project. To make the best decision, compare the quotes and services offered by each company to find the one that best fits your needs and budget.

Here are a few things to consider when comparing quotes and services:

        I.            Pricing: Compare the prices quoted by each company to see which one falls within your budget. Be sure to also consider any additional fees or costs that may not be included in the initial quote.

      II.            Services included: Look at what services are included in each company’s quote. Are they just providing the video, or are they also offering additional services like scriptwriting, voiceovers, or marketing support?

    III.            Experience: Consider the experience of each company. Do they have a track record of creating high-quality real estate videos? Do they have experience working with properties similar to yours?

    IV.            Communication: Pay attention to how each company communicates with you during the consultation process. Do they seem responsive and easy to work with? Good communication is important for ensuring that the final product meets your expectations.

6.      Communicate your vision

Once you’ve chosen a video production company, it’s important to clearly communicate your vision for the real estate video. Be sure to provide as much detail as possible about the property, the target audience, and the style of video you’re looking for.

Here are a few things you should consider when communicating your vision for the video:

·         Property details: Provide the company with as much information as possible about the property, including its location, size, features, and any unique selling points.

·         Target audience: Consider who you want to reach with the video. Are you targeting potential buyers, renters, or investors? Providing this information can help the company tailor the video to the right audience.

·         Style: Think about the style of video you want. Do you want a more traditional, informative video, or something more creative and attention-grabbing? Be sure to communicate this to the company so they can create a video that aligns with your vision.

·         Branding: If you have specific branding guidelines, be sure to share them with the company. This will help ensure that the video aligns with your brand and messaging.

7.      Review and approve the final product

Once the video is complete, it’s important to review it to ensure that it meets your expectations. Take the time to watch the video in its entirety and pay attention to the overall quality, the footage and editing, and the effectiveness of the messaging.

If there are any changes that need to be made, be sure to communicate them to the production company. It’s important to be clear and specific about the changes you want, as this will help ensure that the final product meets your expectations.

Once you’re satisfied with the final product, give your approval to have it published or shared. Depending on your agreement with the company, this may involve signing off on a contract or paying any remaining balances.

It’s also a good idea to keep a copy of the video for your own records. This can be helpful if you need to reference the video at a later date or if you want to use it for other marketing purposes.

Are you ready to take your real estate business to the next level?

Our team of professional videographers can help you create a stunning video that showcases your properties and attracts potential buyers. Contact us today to schedule your video shoot and start attracting more leads. Contact us 0726982982 or [email protected].