Google is the most popular search engine in the world. It carries more than 8.5 billion daily searches. Google is a powerful tool for growing a real estate business. We will discuss using Google to grow your real estate business in Kenya. We have huge traffic from the Google search engine, and you can generate leads once you list your property with us. Register; it’s free to list your property. 

Google Tools to Grow Real Estate Business

1. Google Alerts 

Google Alerts is a powerful tool for real estate businesses to stay on top of trends and keep track of their industry. With Google Alerts, you can create notifications that alert them to new content on any topic they choose.

This tool can monitor competitor activity, industry news, and customer reviews. For real estate businesses, Google Alerts can quickly identify new opportunities, such as listings and market changes. 

Additionally, you can use Google Alerts to create content tailored to your target audience.

This idea will help you reach more potential customers and increase your visibility.  

2. Page speed 

Page speed is an important factor to consider when growing a real estate business with Google. Page speed is how long it takes for a website to load and is a key factor in how Google ranks websites in its search engine results.

You can increase the page load speed by compressing images and using browser caching, which can help reduce a website’s loading time.

Creating a user-friendly website design and optimising the website for mobile devices can also improve page speed and the overall user experience. 

You can increase your website’s visibility in search engine results, resulting in more customers and revenue.

How Google Determine Your Ranking on Search Results Pages

3. Sitekit by Google 

Sitekit by Google is an innovative platform to help real estate businesses succeed online. It provides tools like Search Console and Google Adsense.

Search console helps you know the search terms users use to access your site. It shows you impressions, clicks, and unique visitors from search engines. 

Google Adsense allows you to run ads on your real estate website to earn passive income.  

4. Leverage Google Ads 

Google Ads is a powerful tool that can help real estate businesses to grow and reach more customers.

You can create Google Ads to target specific audiences, create campaigns tailored to their needs, and track results in real-time.

With Google Ads, you can reach potential customers more quickly and easily, increasing the chances of a successful sale. Additionally, Google Ads provides detailed metrics on the performance of campaigns, allowing you to adjust your targeting and messaging to maximise conversions and ROI.

Google Ads also offers various features such as location targeting, retargeting, and audience segmentation, allowing real estate investors to craft more targeted and tailored campaigns. 

Google Ads is an affordable platform that provides results quickly and cost-effectively.

Leveraging Google Ads is an excellent way to grow your customer base and increase your sales.

5. Google Maps 

Google map is a great platform to help potential clients find your properties for sale. You can easily submit your property location with the property’s name to Google Maps.

The name takes about a week to appear on a Maps search. In addition, Google maps can include your contact information so potential clients can reach you for discussions on your property. 

6. Invest in Google Analytics 

Google Analytics is an incredibly powerful tool that enables real estate investors to gain insight into their website traffic, performance, and audience. Using Google Analytics, real estate investors can track and measure key metrics such as visitor traffic, visitor engagement, and conversion rates.

As a real estate investor, you can use this data to improve your website design and content and optimise the user experience. 

Furthermore, this data can help implement new marketing strategies, helping to increase the visibility of real estate listings and attract more potential buyers.  

How Google Determine Your Ranking on Search Results Pages

7. Google My Business 

This Google tool can help you create an account for your real estate business. This tool lets users easily discover your real estate business through searches. 

The good thing about this tool is that you can include the locations of your properties. As a result, you can generate new leads from this tool.

Conclusion

Google can be an excellent tool for growing a real estate business and any other business. 

As we said earlier, we can help you reach potential clients through our website, which has huge traffic from search engines. The good thing is listing your property for sale is free. List your property today for free. 

Frequently Asked Questions 

1. Are Google Ads effective for real estate business?

Yes. Google Ads are effective. You only need to target the right audience with the right marketing message at the right time. You need proper planning before starting Google Ads. 

2. How can Google help me get leads for my properties?

Once you name your property on its specific location, you make it easier for people to see your property once they search on Google Maps.

3. How do I Set Google alerts for my real estate business?

You can type Google.com/alerts. After it opens, enter the keywords for which you would like to get alerts. For instance, you can set keywords like land for sale in Nairobi, two bedroom houses for sale/rent. 

The keywords you input should be what you are targeting with your business. In addition, ensure you are logged in to a Gmail account where you receive the alerts. You can also set how frequently you want to receive the alerts, i.e., daily, weekly, or monthly.