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Real Estate Online Marketing Strategy

Real Estate Online Marketing Strategy

The Internet creates a virtual world where people meet for discussions, catch-ups, and business deals. That’s why you should think of online marketing for your real estate business.Big real estate businesses are closing deals online. And that calls for more comprehensive marketing strategies to reach a wider audience. This blog explains the real estate online marketing strategies that can help you improve your income properties performance. We also create a series of other blogs about marketing and lead generation strategies. The good thing is that we can help you taste one of the most effective online marketing strategies for FREE. Register to list your property on our site for free.

Most Effective Online Marketing Strategies For Real Estate

1. A Real Estate Website

A website is an excellent online marketing strategy for your real estate business. It should include all the information that potential clients need about your company, including your contact information, services offered, and listings of properties you have for sale. 

You can also create a blog section to update your readers with quality tips and advice regarding real estate investors. These blogs can also help you get potential leads for your properties. 

Your website should also have social media icons where readers can share your tips with their friends on social media. As a result, you can also get clients from the shares. Therefore these sites can be a great way to connect with potential clients. You can quickly build up a following of interested individuals by posting regular updates and information about your business.

We can help you create a perfect website for your real estate business. Get in touch, and we will talk more about your preferences.

2. Social Media Marketing

In the 20th century, who could have known that one day, the world would connect via different channels within seconds? Well, it’s happening, and it’s getting bigger over time. Social media has become a place to close huge business deals with overseas clients.

Once you showcase your business on social media, you give people opportunities to explore your business. You can even get a foreign investor who would want to invest in Kenya.

Different social media sites have lots of daily traffic, with Facebook leading with over 1.9 billion daily users. That tells you that, with the right strategy, you can leverage social media and get potential leads from the platforms.

3. Email Marketing

Businesses are closing deals through targeted email campaigns. You can collect emails from your website visitors. Once you do, focus on sending them frequent tips in their inboxes. You can send them offers for your property listings, and you will get potential leads. 

There are several email marketing companies that offer free and paid plans to make your online marketing smooth. 

You can create different email lists for your target audience. For instance, the buyer’s journey has three stages: awareness, consideration, and decision. You can create three lists to send your subscribers a message suitable for the buyer stage.

4. Cold Pitching

Cold pitching is sending out emails to strangers. This strategy works well if you are a real estate agent.

As an agent, you can search for investors through their websites. You can focus on investors where you are willing to work and live. Find their contact information, especially an email. 

Afterward, structure a good email and address them, showing how you can help their business reach more clients. Ensure it’s about them and not you. That way, you’ll draw their attention and get a potential lead.

As a real estate investor, you can send cold emails to potential buyers and renters. All you need is to search for email addresses for the people around the location of your property. 

5. Paid Ads 

You can still use paid Ads to advertise your real estate business. There are so many Ads platforms like Google Ads, Ezoic, etc.

You can also use paid Ads on social media platforms like Facebook, Instagram, Twitter, etc.

To get substantial results from paid Ads, you should structure excellent Ads that appealingly showcase your properties. Keep your Ads short, straight to the point, and easy to understand. 

The Benefits of Online Marketing Strategy

You can reach a larger audience. With an online marketing strategy, you can reach customers worldwide with just a few clicks.

It’s more cost effective than traditional marketing. With an online marketing strategy, you can save money on print and television advertising with an online marketing strategy.

You can track results more easily. With an online marketing strategy, you can use tools like Google Analytics to track your campaigns’ performance.

You can adjust your strategy on the fly. With an online marketing strategy, you can quickly change your tactics with an online marketing strategy if you’re not getting the desired results.

You can target specific groups of people. With an email marketing strategy, you can use demographic information to target your campaigns to specific groups of people.

The Risks of Online Marketing Strategy

An online marketing strategy can be a great way to reach a large audience with relatively little investment. However, some risks associated with this type of marketing should be considered before diving in.


One of the most significant risks is that of reputation. Because online marketing can be so easily accessed and anyone can leave a review or comment, it is essential to know what is being said about your company online. A negative review or comment can quickly spread and damage your reputation.

Big exposure to scams

Another risk is that of scams. Because anyone on the internet can access online marketing, there are many scammers looking to take advantage of unsuspecting businesses. Be sure to do your research and only work with reputable companies when embarking on an online marketing strategy.

Few or no results

While online marketing can be very effective, it is important to know there are no guaranteed results. Many factors contribute to the success of an online marketing campaign, and if the campaign is not executed properly, you may not see the results you are hoping for.

The Cost of Online Marketing Strategy

An online marketing strategy can be a great way to reach a larger audience for your real estate business. However, it is important to consider the cost of an online marketing strategy before you begin. 

When determining the cost of an online marketing strategy, you should consider the type of platform you use, the size of your audience, and the amount of content you need to create.

In addition, you will also need to factor in the cost of any paid advertising you plan to use as part of your online marketing strategy.

By taking the time to consider all of these factors, you can develop an online marketing strategy that fits your budget and your needs.

What To Expect in Online Marketing Strategy 

The time frame of an online marketing strategy depends on the marketing campaign’s goals.

For example, if the goal is to increase brand awareness, the time frame would be longer than if the goal is to generate leads. Other factors affecting the time frame include the budget, the available resources, and the competition.

Feel free to leave a comment with your views about online marketing strategies. Let us know what else we should include, maybe you could help someone else close a deal. 

Frequently Asked Questions

What is the best online marketing strategy to implement in Kenya?

The best online marketing strategy in the real estate business is social media. Remember that Kenyans spend most of their time on social platforms such as Facebook, TikTok, Instagram, etc.; you can advertise your properties through your accounts or paid Ads.

What are the 4 Ps of marketing in the real estate sector?

The 4 P’s include People, Place, Price, and Property. Those are the main considerations when investing in the real estate business.

How do I create a real estate marketing plan?

You can create a real estate marketing plan by first understanding your audience or potential clients and what they like most. Next, you should renovate your properties to ensure they will be more appealing to your target audience. Afterward, research where you can find most of your target audience, whether it’s social media, through a website, or email marketing. Finally, write enticing adverts with details about your services and follow up with your advertisements.

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