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How to Price Your Property Correctly

How to Price Your Property Correctly

Pricing a property correctly is one of the most important aspects of selling a home. If a home is priced too high, it will likely sit on the market for a long time without receiving any offers. On the other hand, if a home is priced too low, the seller may leave money on the table. 

When pricing a home, it is important to consult a real estate agent. They will have a good understanding of the current market conditions and can provide guidance on a fair price for your property.

This blog will teach you what to consider when setting up a price for your home in Kenya. Keep reading.

Factors to Consider When Pricing Property In Kenya

There are many factors to consider when pricing a property

The current market conditions, is it a buyer’s or a seller’s market? Understanding the market helps you price your property correctly.

The property’s location.  Homes in desirable areas will have higher price tags than those in less desirable areas.  

The condition of the property. Does the property need repairs, or is it move-in ready? A home that needs work will have a lower asking price than a home that is in good condition. 

Features and amenities are included in the property. What comes with the home is also a determinant when setting up a price. For instance, a home with a swimming pool or gym section will cost a higher price.

In addition, you will also want to consider the potential rental income that the property could generate, as this can be a significant factor in determining the price.

How to Price a Property Correctly

Pricing a property correctly is one of the most important aspects of selling a home. If a home is priced too high, it will likely sit on the market for a long time without any offers.

The high cost can lead to the home becoming stale and eventually selling for less than it could have if it were priced correctly from the start. On the other hand, if a home is priced too low, the seller may leave money on the table.

The best way to price a property is to consult a real estate agent familiar with the market where your property is. They can provide guidance on what similar homes have sold for recently and what price range would be appropriate for the home being sold.

It is also important to remember that the asking price is not always the same as the selling price. There is often room for negotiation, especially if multiple offers are on the table.

Pricing a property can be a tricky business. You don’t want to undersell and leave money on the table. Furthermore,  you don’t want to overprice and have your home sit on the market for months without any bites. So how do you determine the right price for your property?

1. The first step is to look at comparable sales in your area. The market trend will give you a good idea of what similar homes in your neighbourhood are selling for. You can also look at the prices of recently sold homes in the area.

2. Factor in any upgrades or special features that your home has. If you’ve recently renovated the kitchen or baths or added anything, those features will increase the value of your home.

3. Take into account your home’s location. A home on a busy street or in a less desirable school district will be worth less than a home in a prime location.

Once you’ve considered all of these factors, you should know what your home is worth. If you’re unsure, you can always consult a real estate agent to get a professional opinion. 

What Happens When You Overprice or Underprice Your Property?

If you overprice your property, your property will stay on the market for a long time without any offers. This can be frustrating and cause you to lose money in the long run, as you will have to lower the price to meet the market eventually.

If you underprice your property, you will sell it quickly but for less money than it is worth. It is important to price your property correctly from the start to avoid any negative consequences.

Tips for Pricing Your Property Correct

1. Do your research

It’s important to have a good understanding of the local market before pricing your property. Look at recent sales of similar properties in the area to get an idea of what your home is worth.


2. Talk to a real estate agent

A real estate agent will understand the local market well and give you a realistic idea of what your home is worth.


3. Set a realistic price

It’s important to set a price that aligns with what similar properties in the area are selling for. If you price your home too high, it could sit on the market for a long time without selling.


4. Be prepared to negotiate

Once you’ve set a price, be prepared to negotiate with buyers. It’s common for buyers to try to lowball you, so be prepared to counter their offers.

To Conclude

A good pricing strategy can help you sell your property at an excellent price you won’t regret. Therefore, before finding a buyer for your property, ensure you price it correctly to enjoy the selling process.

Always proceed with the selling process with the help of a real estate agent because they know the market better than you. Unless you are a pro in the real estate business.

Frequently Asked Questions

What are the main things to consider when determining a real estate price?

The main things that should guide your pricing strategy include the size, location, features of the house, and the market trends in the area.


How can I evaluate the real estate value?

Through the income approach, Gross rent, comparison of current market prices, and cost approach.

How can I add the value of my property?

The only way to add value is by improving the features of the houses, both inside and outside. For instance, if you add bathrooms and kitchen space, you’ll sell it at a higher value.

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