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Real Estate Investing: Making Social Media Work for You

Real Estate Investing: Making Social Media Work for You

Social media has become a crucial aspect of modern business, especially in the real estate investing industry. Utilizing social media platforms effectively can bring a constant stream of new leads and opportunities to grow your business. However, many real estate investors still underestimate the power of social media and are unaware of its potential to drive success. By taking a proactive approach and utilizing social media strategically, real estate investing businesses can reap the rewards of this powerful marketing tool.

Having a limited presence online may hinder the success of your marketing efforts. It doesn’t matter the number of posts you make on your social media platforms. What really matters is the size of your audience, the bigger, the more sales and more profits. Therefore you should work to gain a substantial following.

Let’s take for example each online fan or follower can bring in an average of Ksh100 per month, wouldn’t that motivate you to strive for a larger following? Reaching 100,000 fans could result in a substantial six-figure monthly income. The goal is therefore to have a large pool of customers. In this informative article, we will explore strategies for achieving this goal.

1.   Provide Value.

Offering valuable and relevant content such as tips, industry news, and educational materials can attract and retain followers, as they see your page as a source of valuable information.

2.   Engage with your Audience.

Responding to comments, asking for feedback, and starting conversations can increase engagement and build relationships with your followers.

3.   Collaborate with Others.

Collaborating with other real estate professionals or related businesses can expand your reach and bring new followers to your page.

4.   Run Contests and Promotions.

Running contests and promotions can increase engagement and attract new followers, as users are incentivized to participate and follow your page.

5.   Use Visuals.

Including eye-catching visuals such as photos and videos can increase engagement and make your content more memorable.

6.   Be consistent.

Regularly posting and engaging with your audience can help establish your brand and increase your visibility on social media.

7. Optimize your Profiles.

Optimizing your social media profiles with keywords, a clear description, and a professional profile picture can improve search visibility and attract new followers.

8.   Utilize Storytelling.

Sharing stories, whether personal or related to your business, can make your content more relatable and engaging, attracting new followers.

9.   Host Virtual Events.

Hosting virtual events such as webinars or Q&A sessions can increase engagement and provide valuable content for your followers.

10. Leverage User-Generated Content.

Encouraging and sharing user-generated content such as reviews, testimonials, and photos from satisfied customers can increase engagement and build trust with your followers.

11. Offer Exclusive Access.

Offering exclusive access to content, promotions, or events can increase engagement and attract new followers who want to be a part of your inner circle.

12. Stay Up-to-Date.

Keeping up with current events and industry trends can help you provide relevant and valuable content that will attract and retain followers.


Social media has the potential to revolutionize the real estate investing industry. By utilising it effectively, real estate investors can reach new audiences and generate leads and opportunities with ease. It is crucial to have a clear strategy and approach to make the most out of social media and achieve success in the industry.

We would love to hear from you about their experiences with using social media in your real estate investing business. How have you made social media work for you? Share your thoughts and insights in the comments section below.

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