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The Rules of Content Marketing for Real Estate

The Rules of Content Marketing for Real Estate

Content marketing in real estate has been on the rise since 2020. As you all know, 2020 has been a tough year due to the coronavirus global pandemic and the associated lockdowns. As a result, most people were forced to work from home, increasing internet consumption.

Brands have realised the importance of content marketing. And most realtors are doing content marketing to reach their target audience at their convenient locations.

You can market your real estate using video content, blog posts, and social media posts.

This blog explains the rules of content marketing for real estate that will contribute to your success.

We have several blogs on marketing strategies that include different ways of marketing your real estate content on different platforms. These strategies will help you generate leads for your real estate business. Read more of our marketing blogs here.

The 6 Rules of Content Marketing for Real Estate

Know your goals

One thing that can help you market your real estate through content is knowing what you want at the end of the day. The main goal in real estate content marketing is lead generation.

You should also identify your target market and where you can find them faster. This idea will help you choose a method to help your business grow in the right direction.

It’s important to write down your goals before you start content marketing for your real estate business. Your goals can include the following:

  • Generate leads for your properties
  • Gain followers on social media platforms
  • Educate more people on real estate investment
  • Earn profits from your website and property sales 

These four goals can help you know what you should do to market your content well. Ensure you write down a strategy to help you achieve the goals at the right time. 

Use different strategies

There are multiple strategies you can use to market your real estate business. For instance, you can market your business using a website and well-structured blog posts. However, you should first create content for the people. Your readers should find your content more helpful and that way, you’ll establish trust with them.

You can market your blog posts through search engine optimization (SEO). However, search engines will only rank your content when it proves to be helpful to the reader.

When doing social media posts, you should first create relevance in what you do. Establish yourself as a real estate brand first. Let people trust you by posting helpful tips on your page. 

Video marketing is on the rise. Therefore, you should also consider using videos to market your real estate content. In addition, people tend to understand videos more than blog posts.

Track performance

After setting up your content marketing strategy in place, it’s time to see what is not working. Use analytics tools to help you know the content that is working best in generating leads. 

On social platforms like Meta platforms, you can access a dashboard that shows how people reach your content and how they interact with it. 

Actual statistics can help you figure out what is working for you and what is not. In addition, you can boost the highly engaged content by using paid Ads to reach more audiences.

Re-strategize what is not working

Do not keep pushing what is not working for your business. Instead, let go of whatever

is not bringing the right results. You can always start over again with a new marketing strategy if you are determined. However, ensure you learn from your mistakes before you commit them again. 

Always include your contact information

The aim of each marketing plan is lead generation. That’s why you should never forget your contact information. Always show your viewers and readers how they can easily contact your business.

Once you receive messages and calls, ensure you follow up later to know their decisions. Remember, you will still have a long way to convince a potential lead to make a decision of buying from you and not somewhere else.


Once you plan everything you want to do to market your real estate business, don’t hesitate to start. The only thing that prevents you from achieving your goals is procrastination.

You can choose to start now and learn along the way what you should do at different stages. Or you can wait forever.

The Bottom Line

Content marketing for real estate can help you give your business a new shape. Always choose what is best for your business, as long as it gives you positive results.

In addition, ensure you implement the trending technology tools in the real estate industry to help you satisfy your audience.

What content marketing strategies work for you? Feel free to engage with us in the comment section.

Frequently Asked Questions

What are the best content marketing strategies for a real estate website?

When doing content marketing for a website, consider the following:


Video marketing on Facebook, YouTube, Instagram, and TikTok

Email newsletters

How do you make content marketing effective for real estate?

The first thing is ensuring you provide useful and helpful content to your readers and viewers. That enables you to establish trust with your audience. Afterward, you can start selling them what they need, and you’ll always win.

What are the pillars of content marketing?

When doing content marketing, you should know the pillars which help you succeed in your marketing. The pillars include:

Plan on the methods you’ll use

Create useful content

Optimise the content for search engines

Create marketing campaigns

Track your results

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