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Top Mistakes Made When Hiring a Real Estate Marketer

Top Mistakes Made When Hiring a Real Estate Marketer

When starting in real estate investing, it’s common to handle marketing on your own to save money and gain hands-on experience. However, as your business grows, outsourcing and implementing systems become necessary, and you may even consider hiring a marketing agency to handle marketing efforts, allowing you to focus on your core strengths.

The big problem is when hiring a marketer; many real estate investors tend to make the same mistakes.

In this article, we will explore and address these common errors, providing you with the necessary information to avoid them.

1.   Not understanding their expertise.

When hiring a marketer for your real estate investing, it is important to understand their area of expertise and their experience in the industry. Without this understanding, you may not be able to determine if they have the necessary skills to effectively market your properties.

2.   Hiring inexperienced marketers.

Hiring inexperienced marketers can lead to mistakes and missed opportunities in your marketing campaigns. It’s important to consider the experience and track record of potential hires to ensure they have a strong understanding of the real estate market and can implement effective strategies.

3.   Not putting them on probation.

Before making a full-time commitment, consider putting the marketer on probation to ensure they are a good fit for your team and can perform the job to your satisfaction. This will give you a chance to evaluate their performance and ensure they are meeting your expectations.

4.   Falling for fancy degrees.

A fancy degree or impressive resume may be tempting, but it’s important to focus on their experience and skills instead. A marketer with a strong portfolio of successful campaigns may be a better fit for your business than someone with a degree from a prestigious university but the little real-world experience.

5.   Hiring without setting clear goals.

Before hiring a marketer, it’s important to establish clear goals and expectations for the role. This will help ensure that the marketer is aligned with your vision and can effectively contribute to the success of your business.

6.   Making the recruiting process unnecessarily tough.

A difficult and lengthy recruitment process can discourage potential candidates from applying. Make sure your recruitment process is streamlined and efficient, while still ensuring that you are hiring the best candidate for the job.

7.   Not clearly defining job responsibilities and expectations.

Make sure the marketer’s role and responsibilities are clearly defined from the start. This will help ensure that everyone is on the same page and prevent misunderstandings or confusion later on.

8.   Not conducting a thorough background check and reference check.

Before hiring a marketer, it’s important to conduct a thorough background check and reference check to ensure they have a strong reputation and are a good fit for your team.

9.   Hiring based on personal chemistry instead of professional skills.

While it’s important to work with someone you like and get along with, it’s equally important to hire someone with the right skills and experience. Don’t let personal chemistry cloud your judgment when making hiring decisions.

10. Hiring marketers who don’t understand your customer.

Make sure the marketer you hire understands your target audience and the type of customers you serve. This will help ensure that your marketing campaigns are effective and resonate with your target market.


Hiring employees is a challenging aspect of running a business. It requires cautious consideration and a vigilant approach. A poor hire may not necessarily be a poor worker, but rather, may not align with your company culture. It’s important to approach the hiring process holistically, taking all factors into account. With the insights provided, you can make informed decisions when bringing on a real estate marketer for your team.

We would love to hear about any mistakes you made while hiring your real estate marketers. Share your experiences and insights in the comments section below.

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