Real estate photography has always been an essential aspect of the property market, providing potential buyers with an immersive and realistic experience of a property before they see it in person. With technological advancements and changing consumer preferences, real estate photography trends are constantly evolving. In this blog, we will discuss some of the most prominent real estate photography trends in 2023.

1.     Virtual Tours or 360 Photography

Virtual tours have been gaining popularity over the last few years, and they’re set to become a standard in real estate photography in 2023. Virtual tours allow potential buyers to view a property from the comfort of their own home, without having to physically visit the property. This trend is particularly useful for out-of-town buyers or those who are unable to physically visit a property due to health or mobility issues.

Types of virtual tours

The most effective type of virtual tour for your company will most likely be determined by your industry, available time, and budget. The majority of these trips are classified into three types.

• 360° virtual tour: A 360° tour, which is usually filmed with a camera, allows the viewer to observe a location from all angles. These tours are often created by a series of camera shots that are combined together or taken on a 360-degree camera in one continuous shot.
• 3D virtual tour: This tour is provided using 3D models, which means that the entire area is modelled in 3D. When a user opens an application or clicks the start button on a website, the 3D location instantly begins to load.
• Virtual reality tour: Businesses that want their tours to be as realistic as possible frequently opt for 3D virtual reality (VR) tours, which are the closest thing to visiting a location in person. For this trip to be as immersive as possible, users must use a virtual reality headset and the appropriate VR software.

Benefits of a virtual tour in real estate

A virtual tour on a company website delivers many benefits regardless of the size or industry of your company.

        I.            Interact more with customers: A virtual tour allows visitors to explore your business from any location. They can access the full area and focus on the offerings and what interests them at their own pace, whether on their computer, tablet, or smartphone.

II. Increase engagement: Virtual tours tend to generate higher engagement levels than traditional property listings, as they provide a more interactive and dynamic viewing experience.

    III.            Improved buyer experience: Virtual tours provide a more immersive and engaging experience for buyers, allowing them to explore the property at their own pace and get a better sense of its layout and features.

IV. Strengthen online presence: A well-designed virtual tour may strengthen your online brand while drawing customers to your website above the competition. 

2.     Drone Photography

Drone photography, which provides an aerial picture of the property, is becoming increasingly popular in real estate photography in Kenya.

Photographers no longer require the kind of budget that allows them to charter a helicopter to take overhead photographs of a property.

Drone photography is ideal for highlighting a property’s distinguishing qualities, such as landscaping and architecture.

In addition, drone photography can capture unusual angles and viewpoints, making it excellent for exhibiting vast estates, which will be a requirement for real estate marketing in 2023. 

3.     HDR Photography

HDR (High Dynamic Range) photography is a technique that involves taking multiple photos of a property at different exposures and then merging them together to create one image with a high dynamic range. This technique allows real estate photographers to capture the full range of light and detail in a scene, resulting in a more vibrant and detailed image. This trend is particularly useful for properties with a lot of natural light or a stunning view. 

4.     Smart Phone Photography

Smartphone photography has become a popular and accessible tool for real estate photography. With the advancements in smartphone camera technology, high-quality images can now be captured using just a mobile device.

Smartphone photography offers several benefits for real estate professionals. For one, it’s convenient and allows for quick and easy photo-taking. Real estate agents can capture images of properties on the go, without having to carry around heavy and expensive camera equipment.

Additionally, smartphones have various features and apps that allow for editing and enhancing images. Filters, adjustments, and cropping tools can be used to improve the overall look of the photos, making them more appealing to potential buyers.

smartphone photography is the ability to share images quickly and easily. Images can be uploaded directly from the phone to social media platforms or shared via email or messaging. This allows real estate professionals to share images with clients and potential buyers almost instantly, helping to increase interest in a property.

Read: Tips on capturing better real estate photos with a cell phone
Conclusion

Real estate photography trends in Kenya are rapidly changing, with the increasing use of technology in the industry. With the rise of social media, online listings, and virtual tours, the demand for high-quality real estate photography has increased significantly in Kenya.

As a real estate agent in Kenya, you must stay up-to-date with the latest photography trends to meet the demands of your clients and stay competitive in the market.

If you want to stay ahead of the competition and attract more clients, it’s time to embrace the latest real estate photography trends in Kenya. Invest in professional photography services and explore the latest techniques and technologies to create captivating visuals that will leave a lasting impression. Contact us today for professional photography services on 0726982982 or email us on [email protected].https://www.youtube.com/embed/CGUjqyQ3DBs