There’s no doubt that real estate marketing is taking a new shape, primarily due to the introduction of Artificial Intelligence and videos. As a realtor, it’s essential to know the trends in the real estate sector.This blog will show you the top real estate marketing trends in 2023 that can help you reach potential clients more appealingly. If you implement these trends in your marketing strategies, you will accomplish your goals and grow your property business in Kenya.Real Estate Marketing Trends in 2023 in Kenya

1. Video Marketing

Video marketing has been increasing since 2020. The Corona Virus mainly triggered the rise of the people who watched videos. Most people watch videos to gain information and make purchase decisions concerning a product or service.

Video marketing is among the top real estate marketing trends in 2023. The Wyzowl study shows that 91% of businesses use video marketing to reach potential clients. The study added that 89% of video viewers said they make purchase decisions after they’ve watched a video.

If you’ve not started a video marketing strategy for your real estate business, you might be making the greatest mistake for the business. You can change that and be among the 70% of non-video marketers who wish to start video marketing in 2023.

If you need a video for your properties, give us a call on 0721375913.

2. Use of AI to generate ideas

Artificial Intelligence is taking the streets by storm. Technology advancement has emerged with AI tools that have eased the amount of work in real estate companies.

For instance, if you own a real estate website, you can take advantage of Chatbots. A Chatbot is a computer program that stimulates a chat with human users. If an individual visits a website, they get a message asking questions. 

You can use a chatbot to generate leads, for customer support, schedule calls, and meet with potential clients. Therefore, don’t hesitate to get a chatbot plugin if you have a real estate website.

Furthermore, you can use AI to do data analysis. It’s impossible to monitor your data without the help of AI. You can also use a new chat generation model like the ChatGPT to generate ideas on real estate investment. The ChatGPT can also help you learn more about the real estate sector.

3. Social Media

The use of social media has been increasing due to the increasing usage of smartphones across the globe. Over 4 billion people use social media in the world. And that number is projected to hit over 6 billion by 2027. These statistics show the need to create social media accounts for your real estate business.

With social media accounts on Facebook, Instagram, and Tiktok, you can easily create short videos advertising your property. 71% of marketers created social media videos in 2022.

Furthermore, people like watching short videos that explain everything they need.

4. Virtual Tours

Due to commitment, people have less time to visit properties physically. That’s why virtual property tours have been increasing. To create a virtual property tour, you should get good videos for your property, both inside and outside.

You can use drones to capture better videos that will be of high quality. Furthermore, remember to edit your videos to make them look professional. You can use tools like Canva or Adobe Photoshop to edit the videos. 

If you need a video for your properties, give us a call on 0721375913.

5. 3D Models

You can highlight property features using 3D models. It’s easier to show a property’s layout, finishes, and views using 3D models. If potential clients see your property in a 3D model, they will start making purchase decisions.

It’s also possible to show the property in different lighting conditions, such as day, night, and various weather conditions. These views enable the buyers to visualise being in the property and eventually make the right decisions.

6. Influencer marketing

Almost everyone in Kenya is dying to be an influencer. The reason is big brands are using influencers to reach more audiences and eventually generate leads for their products and services.

For instance, let’s say an individual has 10 million followers on the most popular social media platforms like Facebook, Instagram, and Tiktok. Most brands will engage the influencer to advertise their business. 

The Bottom Line 

Never stay behind any technology trend that can help you generate more leads for your property. If you are not well-conversed with new trends, it’s time to stay on top.

We will continually update you with emerging marketing trends in the real estate sector.

Remember, our main aim is mentoring real estate investors to invest and manage their properties well. Therefore, register and be part of our community, we promise to give you high-quality tips to help you manage your real estate investments.

Frequently Asked Questions

What type of real estate is most profitable in Kenya?

The profitability of real estate depends on location, which in turn determines the occupancy ratio. However, assuming the high occupancy rate, commercial properties yield more than residential properties.

What is the future of real estate in Kenya?

As long as the Kenyan population is growing, the demand for housing will always be high. Therefore, the future is bright for real estate investment in Kenya.

Why should one invest in real estate in Kenya?

Kenya is a developing country that offers more growth opportunities. There is also enough land to build and expand businesses. In addition, Kenya is also a tourist destination with several attractions. As a result, businesses are likely to succeed in such areas, and therefore the demand for properties will be high.