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Local Real Estate SEO: How to Become a Pro

Local Real Estate SEO: How to Become a Pro

We cannot run from search engine optimization(SEO) as long as there are websites. You should learn to become a local real estate SEO pro if you want free traffic from search engines.To become a pro, you should establish yourself as a reliable local real estate brand. Search engines usually rank content that is helpful to the readers. This blog explains how to become a local real estate SEO pro in Kenya. We have written a blog explaining how you can build your brand identity as a real estate agent/investor. Read the blog because it will help you establish a brand you can rely on when doing SEO for your real estate website.

Tips to Be a Pro in Local Real Estate SEO

1. Be Unique 

Uniqueness will differentiate you from the many online real estate websites. Ensure that the content you publish is unique and up-to-date.

In addition, try being unique in your website design and the images you use for your blogs. You can retouch your blog images with Adobe Photoshop or Canva to make them look professional.

Google loves and promotes unique content. Therefore, research what you are writing about to sound authentic and unique. 

You can use several sources when researching, like YouTube, Google, Reddit, Quora, etc. Ensure you touch every essential part of the topic you are writing about.

2. Do keyword research 

Keywords are the words or phrases people input in search engines when asking questions. For example, when someone wants to buy land in Nairobi, they may search for ‘land for sale in Nairobi.’

The land for sale in Nairobi is the key phrase.

When writing your blog content, it’s essential to use the target key phrases multiple times. However, you should not stuff the keywords because Search engines regard that as spam.

You can target keywords with low keyword difficulty(KD) because you’ll be able to rank for them easily. Once you become a local real estate SEO pro, you can focus on keywords with huge monthly traffic and optimise the blogs well.

3. Consistency is the key 

Don’t publish one blog post and wait a month to post another. It takes consistency and effort to rank high in search engines. Therefore, ensure you regularly post high-quality content for your blog.

If you publish regularly, Google will frequently crawl your pages, and soon they can start ranking on Search Engine Results Pages (SERPs). 

You should make a content plan to follow on publishing your content. Ensure you publish at least 5 blog posts a month if you have a busy schedule.

4. Have relevant local information

It’s easy to lead in local SEO if you use local terms and locations. For instance, you should ensure that most blog posts have tagged locations and local sceneries. 

For instance, if you are writing about buying and selling land, include locations like ‘where to buy cheap land in Nakuru’ Such a post will attract individuals searching for land in Nakuru.

It’s easier to dominate a location-based website than a general one. If you are targeting the Kenyan real estate market, you should include the word Kenya in most articles. 

That helps you target your specific audience, and the competition is overly low compared to the global market.

5. Focus on technical SEO

Statistics show that mobile phone usage has been increasing and is predicted to hit 7.49 billion by 2025. That shows how more people will access information by 2025 and going onwards. 

The best thing you can do to your website is to ensure it’s mobile-friendly because most leads will use smartphones to search for what they want. Your website pages should be accessible on mobile phones without the need to zoom in or out. 

Still, on technical SEO, ensure that your website loads faster and that no ADS disturb your audience while reading. Everyone would like to have an excellent experience while reading through your blog posts.


You can succeed in local real estate SEO if you follow the tips in this blog. In addition, your efforts and consistency will help you be where you want to be in a short while.

If you cannot write a good SEO-friendly article, hiring someone or using online tutorials to learn more about SEO is good.

As we said before, you should build your brand because it will help establish authority in the real estate niche. Read our guidelines on brand building here

Frequently Asked Questions

1. What are the main tips to succeed in real estate SEO?

SEO starts with choosing the right keywords and the right target audience. In addition, you should learn about on-page SEO and how to write a high-quality piece.

2. What types of SEO are there?

There are three main types of SEO, On-page, off-page, and Technical SEO. These three affect the rankings of your blog posts.

3. Does SEO work for real estate investors?

Yeah. Your SEO efforts will eventually pay off if you do it correctly. You can generate free leads from search engines.

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