The holiday season can be a struggle for selling and buying real estate. But Christmas is not the time for you to shut down your marketing efforts. You can use this holiday season to ramp up your real estate marketing. 

Let’s discuss how can you continue to close deals and sign new contracts during during the month while also getting ready to meet 2022 demand as most people make buying land or buying a house as one of their new year’s resolutions.

1.    Make sure that your clients know you’re available.

The first thing you should do is let your clients and leads know you’re available. Most other real estate agents will take a big portion of the holiday season off, and that’s where your opportunity lies. If you choose not to take time off, let people know. Otherwise, your clients and leads may simply assume that you’re unavailable due to the holiday season.

So, let them know you’re available through a simple email, a card, or a phone call, and keep your agent website well-updated.

2.      Provide branded giveaways.

Everyone loves receiving gifts. Giveaways are one of the best ways to say express gratitude to your customers. And its affordable too!  Some branded gift ideas include 2022 calendars or diaries, gift baskets, umbrellas, throw pillows, blankets, welcome mats.

Giveaways offer you a chance for you to increase engagement and keep you top-of-mind during this busy time of the year. It will also help keep your professional relationships strong.

3. Engage customers on social media with holiday messages.

Prepare to send holiday messages to all your customers and potential ones. You can use several medium from sms, Facebook, Instagram, WhatsApp or email. For Facebook and Instagram, you don’t need to be in the office to send these messages. All you need is to schedule them to be posted to your subscribers during the holidays.

In addition to simple messages, you can send holiday email messages as well. A sample email is below for your use.

4.    Make charity gifts incentive.

Consider offering a percentage of your commission to a charity of your customers  choice for any commission earned from a sale during the month of December. Your customers will feel good knowing that working with you will help others.

5.    Sending out digital Christmas cards.

Christmas is the perfect time to let your clients and prospects know just how much you appreciate them. It’s also a fantastic way to remind them that you are there for them whenever they need you. Personalized holiday greeting cards are ideal.

To personalize your real estate Christmas card messages, be sure to address your recipients by name. Avoid the generic ‘Dear friend or ‘Dear customer’ salutations. To create unique and personalized cards, you can use tools Canva or contact us on 0726982982 and we shall design one for you for free. It’s our way of giving back to you.

6.    Make your website festive for the holidays.

If you have a website, you can easily update the hero banner on the homepage with one that’s perfect for the holiday season. You can use this time to make sure your website is mobile-optimized so your potential clients can view it on their smartphones while on the go this season.

If you don’t have one, then this should be part of your 2022 goals. Reach out to us to help you make one.

7.    Update your property listing.

You know the saying: Always be selling.

Though things may slow down during the holiday season, there are still people out there looking for their dream home. Make sure your properties are updated, whether you are suing Facebook, WhatsApp for business or other real estate listing platforms available in Kenya like jiji or Property254.

To have one place with your real estate listings, you can list with us for free. Just Create an Account or Login to start your journey.

8.    Ask for Testimonials.

Research shows that 88% of customers check reviews to determine if a business can be trusted. Getting testimonials can therefore be a powerful strategy for Christmas real estate marketing, especially since most people tend to be in an uplifted and positive mood around this time of year. This means more people will likely agree to your request and positive moods lead to better testimonials!

Simply ask the clients that you’ve worked with in the past to share their experience. The testimonial should mention a specific problem and how it was solved. You can ask for these reviews in your Facebook page or if you have an account created in our website, just share a link with your customers.

Conclusion

Wondering how to increase your real estate client base?  Create an Account or Login within our website to increase your visibility to real estate investors and home buyers, which will help you in generating real estate leads.

Christmas is not a time for you to fold up for the holidays. It is the right time to hone your marketing skills to get more leads and customers. We hope that if you will deploy at least one of the above Christmas advertising or let us know some ideas you feel we have missed out.  

Happy Holidays!