Being a first-time real estate investor in Kenya can be challenging. However, you can succeed as a realtor in Kenya with the right strategies. The best and most actionable real estate marketing strategies model successful property investors.

There are many factors to consider when marketing real estate in Kenya, but some strategies are more effective than others. For new investors, these are the top real estate marketing strategies to get started with.

If you follow these ideas to market your real estate business, you’ll find it easy to succeed than you would have thought.                                                     

Real Estate Marketing Strategies in Kenya

1. Use Multiple Listing Services (MLS)

The MLS is a powerful marketing tool that allows you to list your property on a centralised database that other real estate agents can access it. This ensures that your property is seen by a wider audience, and it also makes it easier for agents to show your property to potential buyers.

You can contact us to list your real estate property on our website, among other listings. Once you do, you will reach your desired clients, whether tenants o buyers, at the most convenient time. 

2. Advertise Online

An increasing number of people are using the internet to search for properties, so it’s important to ensure your property is visible online. There are several ways to do this, including listing your property on online property portals and using social media to promote your listing.

You can also sign up for Google Ads, which will show your property to people searching for it on Youtube or search engines. Using Google Ads is a cheaper and more effective way to reach more potential buyers or tenants. 

3. Use Traditional Marketing Methods

While online marketing is important, you shouldn’t forget about traditional marketing methods such as print advertising, signage, and open houses. These methods can be particularly effective in generating interest from potential buyers who might not be actively searching for properties online.

You should embed signposts in areas near your property. In addition, ensure you give detailed information about what you want, either tenants or buyers, and don’t forget to get beautiful photos.

4. Hire a Professional Photographer

Investing in professional photography is one way that can help you capture the attention of your potential clients. Of course, people would love to see beautiful and well-lit images. Even if they are not actively searching for houses, they may still recommend your property to their friends.

Good photography has the ability to drive sales, that’s why you need a professional photographer to make things easier for you. 

The Benefits of Investing in Real Estate in Kenya

The benefits of investing in real estate in Kenya are many and varied.

Kenya is a relatively stable country in terms of politics and economics. This makes it a relatively safe place to invest compared to other countries in the region.

Additionally, the Kenyan economy is growing rapidly, which is providing increased opportunities for real estate investors.

Another benefit of investing in real estate in Kenya is the potential for high returns. Property values in Kenya have been rising steadily in recent years and are expected to continue to do so in the future. This provides investors with the potential to make significant profits on their investments.

Finally, Kenya is a relatively undeveloped country, which allows investors to be involved in the development process. This can be a very rewarding experience, both financially and personally.

Overall, there are many reasons to consider investing in real estate in Kenya. The country offers a stable political and economic environment, strong potential for growth, and the opportunity to be involved in the development process. These factors make Kenya an attractive destination for real estate investors, even those in the diaspora.

 The Risks of Investing in Real Estate in Kenya

The relatively unstable Kenyan economy can impact the property’s value.

The Kenyan government has been known to change its policies regarding the real estate sector, which can harm real estate investments.

There is a lack of transparency in the Kenyan real estate market, making it difficult to identify good investment opportunities.

There is a risk of political violence in Kenya, which can impact property safety and people.

The infrastructure in Kenya is not well developed, which can impact the property’s value and make it difficult to develop or sell property in the future.

10 Steps to Do Real Estate Investment in Kenya

 The Best Time to Invest in Real Estate in Kenya

There is no one-size-fits-all answer to this question. The best time to invest in Kenyan real estate depends on several factors, including investment goals, risk tolerance, and financial situation. However, a few general principles can help you make the best decision for your situation.

First, it’s important to remember that real estate is a long-term investment. This means that you shouldn’t expect to see immediate returns on your investment, and you should be prepared to hold onto your property for several years.

Second, it’s often best to wait for the buyer’s market before buying a property. This way, you can get a good deal on a property, and you won’t have to worry about it losing value in the short term.

Third, you should consider your financial situation before making any decisions. Investing in Kenya real estate may not be the best idea if you have a lot of debt or are not in a strong financial position. You should first build your credit score because you may need a mortgage loan to invest in Kenyan real estate.

Fourth, you should consult with a professional before making any decisions. A good real estate agent or financial advisor can help you understand the risks and potential rewards of investing in Kenya real estate.

The Worst Time to Invest in Real Estate in Kenya

There are times when it is generally not a good idea to invest in real estate in Kenya. One of the worst times to invest is during an economic recession. Property prices are likely to be depressed, and it may be difficult to find tenants.

Another bad time to invest is when there is political instability in the country. This can make buying and selling the property difficult, and there may be security concerns.

Finally, investing in real estate in an area prone to natural disasters, such as floods or earthquakes, is generally not a good idea. Although there have never been severe earthquakes or floods in Kenya, staying put is a good idea because of the unpredictable climate change.

Summary

Real estate investment in Kenya could be the next big thing you should try. However, you should try the real estate marketing strategies in this post, and you will be good to go. 

Remember, if you are a beginner, start with mixed-use investments where you can get returns from both residential and commercial. This will be a good stepping stone to help you learn the ins and outs of real estate investment in Kenya. 

How To Get Started In Real Estate Investing

Frequently Asked Questions

How do I market my property in Kenya?

A great way to market your property is by doing proper branding. This idea will help you gain more popularity once you consistently market your property through social media, listings, and traditional methods.

How can I get real estate clients faster?

You need a proper brand identity and consistent marketing to get potential clients faster. Ensure you combine multiple advertisement ways.

What are examples of marketing strategies in Kenya?
Using social media

Listing your property on popular websites

Building a property blog

Traditional ways like signposts

Networking with other real estate investors