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Reasons Why Your Real Estate Marketing in Kenya Isn’t Working

Reasons Why Your Real Estate Marketing in Kenya Isn’t Working

There are many reasons why your marketing may not be succeeding in your real estate investing business in Kenya. You are not alone in this struggle as many investors face the same challenge.

But with some insight, you can turn things around and avoid the common mistakes that could hinder your marketing efforts. Let’s examine these mistakes to help you avoid them and achieve better outcomes in your real estate marketing.

1.   Relying on Outdated Marketing Tactics.

Old marketing tactics may not be effective in the current real estate market in Kenya, where consumers have access to more information and are more discerning about the properties they want. To avoid this, stay up to date on the latest marketing trends and adapt your strategy accordingly.

2.   Not having a clear and consistent brand message.

A strong and consistent brand message helps build trust and recognition with your target audience. Make sure your messaging is clear, consistent, and reflects your brand’s values and offerings.

3.   Over Relying on One Marketing Tactic.

Over-relying on one marketing tactic can result in an unbalanced marketing mix and limit your reach to potential clients. Try to diversify your marketing approach and use a combination of tactics to reach your target audience effectively.

4.   Marketing to the wrong audience.

Make sure you understand your target audience and what motivates them to make a real estate purchase. Conducting market research and customer profiling can help you identify the right audience to target with your marketing efforts.

5.   Not differentiating yourself from the competition.

Make sure your real estate business stands out by highlighting your unique selling proposition and the benefits you offer that differentiate you from your competition.

6.   Not leveraging digital channels effectively.

With more and more people turning to the internet to research and purchase real estate, having a strong online presence is crucial. Make sure you have a website, use social media, and engage in search engine optimization to reach your target audience effectively.

7.   Not having a Customer Relationship Manager.

As time passes, the majority of your new business will come from repeat customers and referrals. It’s essential to have a CRM in place to manage these relationships and ensure you’re not relying solely on memory. With a CRM, you can keep track of leads and send targeted follow-ups to prevent lost deals. It will streamline the process of acquiring new business and supporting current clients.

8.   Failing to measure and analyze marketing results.

Regularly tracking and analyzing your marketing results can help you identify what’s working and what’s not, and make adjustments to improve your marketing efforts.

9. There is no written marketing plan.

Having a written marketing plan provides a roadmap for your marketing efforts and helps ensure that all your efforts are aligned with your overall business goals.

10. Using poor visuals.

Poor-quality visuals can detract from your marketing message and negatively impact the effectiveness of your marketing efforts. Make sure your visuals are high quality and visually appealing to your target audience.

11. There is no sense of urgency.

Creating a sense of urgency in your marketing can motivate potential clients to take action. Highlight the benefits of making a purchase now and the potential consequences of waiting.


These 11 common real estate marketing mistakes in Kenya can hinder your efforts in attracting potential clients. By being mindful of these mistakes and making necessary changes, you can improve your marketing outcomes. A good real estate marketing program should focus on being creative and standing out from the competition, while effectively communicating your brand message.

Take a moment to reflect on your own real estate marketing efforts in Kenya. Which of these 11 mistakes have you been making? Leave a comment below and let us know. Also, make sure to share this article with your network to help them avoid these common pitfalls in real estate marketing. Let’s work together to achieve better results in the industry.

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